OurSpace
Problem
Filipino fiction writers were juggling five or more separate apps — docs for drafting, spreadsheets for outlines, chat apps for character notes, socials for reader feedback — with nothing built for how they actually write.
Approach
Designed and built a single writing studio combining drafting, chapter organization, outline tools, and community feedback into one connected flow, launched in early access.
Outcome
A private studio that replaced five scattered apps with one.
Síkat-Aurora Inc.
Problem
A youth-led literacy nonprofit in Baler, Aurora needed a site that could turn visitors into volunteers, donors, and sponsors — not just explain the mission.
Approach
Structured the entire site around three clear action paths — volunteer, donate, sponsor — so every visitor has an obvious next step regardless of how they want to help.
Outcome
A youth-led movement site organized for action, not just awareness.
Learn with Teacher Aiah
Problem
Interested students were dropping off before booking a session — the inquiry process wasn't clear enough to turn interest into a booked class.
Approach
Rebuilt the landing page around a single, focused booking action, with pricing and trial details front and center instead of buried in navigation.
Outcome
A tutor landing page built around one clear inquiry action.
Abenson — Apple Store
Problem
A large product catalog on a major PH retailer's site risked feeling overwhelming and hard to browse.
Approach
Reworked the product hierarchy and page structure so the catalog feels curated rather than dumped, guiding shoppers toward the right category faster.
Outcome
A brand storefront that shapes a large catalog into a clear path.
Abenson — Sleep Page
Problem
Mattress and sleep shopping is a considered purchase — shoppers needed a way to compare options by what actually matters to them, not just browse a product grid.
Approach
Organized the sleep-range landing page around the real decision factors shoppers use: comfort, size, and budget.
Outcome
A sleep-range page organized around how people actually choose.
ABZ — Why ABZ
Problem
Abenson wanted a distinct storefront that spoke to a younger, Gen Z audience without diluting the parent brand.
Approach
Positioned ABZ around value, exclusive perks, and fast delivery — the priorities that matter most to a younger, mobile-first shopper.
Outcome
A Gen Z-focused lifestyle tech storefront under the Abenson brand.
Google Review Automation
Problem
Manually tracking and responding to Google reviews across multiple Abenson store locations was slow and inconsistent.
Approach
Designed an internal dashboard prototype to automate review monitoring and streamline how staff track and respond to feedback.
Outcome
A dashboard prototype for automating review responses across stores.