Case Study

OurSpace

Live website

A private writing platform for Filipino fiction writers — built around progress, not performance.

OurSpace product screenshot
01 — Problem

Writing under pressure to perform

Most writing platforms are built around publishing, reads, rankings, and visibility. This creates pressure for writers who are still developing their stories, returning from burnout, or simply not ready to share unfinished work.

Writers needed a private space where they could organize their stories, build a writing habit, and receive encouragement without turning every writing session into a performance.

02 — Objective

What the platform needed to do

Design and launch a writing platform that would:

  • Support the full story-development process
  • Make small writing progress feel meaningful
  • Allow writers to share progress without exposing their manuscripts
  • Encourage community support without relying on popularity metrics
  • Work reliably across desktop and mobile
03 — Research

What writers actually needed

I combined my experience as a long-time online writer with early testing from around 10 writers, community feedback, competitor analysis, and insights gathered after launching the product.

The research revealed three recurring needs:

  • Writers wanted accountability without publishing unfinished work.
  • Progress needed to feel meaningful before a story was completed.
  • Community interactions needed to feel supportive rather than competitive.

These findings led to three product principles:

Progress over output. Presence over performance. Support over comparison.

04 — Solution

Three connected environments

I designed OurSpace as a responsive writing platform with three connected environments:

  • My Space for private writing, chapter management, story structure, characters, world-building, and progress tracking.
  • Writer's Den for focused writing sessions and personal challenges.
  • Our Space for sharing writing progress and encouraging other writers without revealing manuscript content.

The core experience, Candle Sessions, allowed writers to start a focused session, track their time and words, review their progress, and choose whether to keep the result private or share it with the community.

The platform grew to nearly 1,000 registered writers, including 860 users during its first week of soft launch, and continued evolving through hundreds of product iterations across mobile UX, authentication, data recovery, syncing, analytics, and community features.

~1,000 registered writers · 860 users in the first week of soft launch